ROADMAP
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HI! I'M JOANNE AND THIS IS MY STORY
I'm absolutely delighted you're here! As an entrepreneur and mom, with a rich 25-year background in marketing, I've navigated both the challenges and triumphs of life and business. My passion is empowering individuals like you to unlock their full potential and bring their unique stories to life.
I'm thrilled to introduce you to something I truly believe in - The Roadmap Digital Marketing Course. This isn't just any course; it's a journey into mastering the art of digital influence and crafting your success story. With the bonus of Master Resell Rights, you're not only learning valuable skills but also getting the chance to teach and inspire others.
At Soul Impact Media, we're all about the transformative power of storytelling. My goal is to guide you in harnessing your life experiences, combining them with cutting-edge digital marketing strategies, to create a presence that truly stands out. This course is more than learning tactics; it's about building a uniquely successful and impactful business that resonates with who you are.
Let's embark on this exciting journey together. We're here to turn your aspirations into a thriving online business that's as successful as it is authentic.
Looking forward to being a part of your amazing journey.
Modules 1-10
Welcome to the first step of your digital marketing journey! This course introduces entrepreneurs and future entrepreneurs to the fundamentals of business and digital marketing. You will learn the key principles of business, management, and strategy, as well as how to apply them in the context of digital marketing or any other business.
This module of 'The Roadmap' focuses on establishing a strong business foundation. It teaches the key elements of a solid business model, including crafting mission and vision statements to guide your business strategy. You'll learn about setting core values and ethics, drawing lessons from successful companies, and understand how these principles influence brand identity. The module also covers the practicalities of setting business goals and objectives, aligned with your mission, and delves into understanding different legal structures for your business. By the end, you'll have a clear blueprint for building a business with a robust foundation, ready to navigate the complexities of the entrepreneurial world.
This module in 'The Roadmap' focuses on selecting and refining your business idea. You'll learn to sift through potential ideas, assess their market viability, and align them with your personal goals. It covers documenting your ideas, analyzing market growth and profitability, and evaluating investment costs. The module emphasizes the importance of aligning your business with a clear mission and vision, and culminates in guiding you to finalize a business idea that is not only market-ready but also resonates with your personal ambitions and values.
This module of 'The Roadmap' course guides you in choosing between offering a product or service, highlighting their key differences and the importance of quality in both. You'll learn effective strategies for idea development, from brainstorming to creating a prototype, and understand the critical aspects of product pricing. The module also covers beta testing and feedback implementation, emphasizing the significance of customer-centric design and satisfaction. Additionally, it walks you through the process of crafting and launching your first product, ensuring it meets market needs and customer expectations. This comprehensive module provides essential insights for entrepreneurs to make informed decisions and strategically plan their product or service offerings.
In 'The Roadmap' branding essentials module, you'll learn to place customers at the heart of your brand's narrative. It covers key topics like defining your market, creating impactful buyer personas, and developing more than just a logo – focusing on building a brand that genuinely connects with your audience. The module emphasizes the strategic use of colors, effective brand voice development, and leveraging tools for consistency. It also guides you through the branding journey from increasing awareness to achieving customer advocacy, highlighting the importance of strong, customer-centric branding for long-term business success.
INTRODUCTION TO BUSINESS AUTOMATION
The Automation module in 'The Roadmap' course focuses on using technology to streamline business operations efficiently. It guides you through the essentials of business automation, including system selection, process optimization, and best practices. The course aims to help entrepreneurs understand how to effectively implement automation, highlighting benefits like improved efficiency, enhanced decision-making, and scalability. It addresses challenges like integration difficulties and resistance to change, offering strategies to overcome them. This module is an essential toolkit for leveraging automation in business for sustained growth and efficiency.
This module in 'The Roadmap' course focuses on the essential legal documents needed for selling products, especially with Master Resell Rights. It covers the creation of privacy policies, terms and conditions, income disclosures, and distribution rights, emphasizing their role in protecting both the seller and the customer. The course provides resources for drafting these documents and underscores their importance for transparency and building trust. Key topics include data protection, dispute resolution, and presenting accurate income representations, making it a vital resource for ethical business operations and customer confidence.
The Stan.Store module in 'The Roadmap' course offers a comprehensive guide to setting up an online store using Stan.Store, an intuitive and user-friendly platform. This module covers each step, from account creation and niche selection to finalizing legal documents like privacy policies and terms and conditions. It emphasizes the simplicity and efficiency of Stan.Store, making it ideal for beginners. The course walks through creating digital products, showcasing them effectively, and implementing strategies like funnels and email collection to maximize customer engagement and sales. Our module in 'The Roadmap' course offers a comprehensive guide to setting up an online store using Stan.Store, an intuitive and user-friendly platform. This module covers each step, from account creation and niche selection to finalizing legal documents like privacy policies and terms and conditions. It emphasizes the simplicity and efficiency of Stan.Store, making it ideal for beginners. The course walks through creating digital products, showcasing them effectively, and implementing strategies like funnels and email collection to maximize customer engagement and sales.
The Funnel Building Module in 'The Roadmap' course guides you through creating effective sales funnels using Systeme.io. It begins with selecting a unique business name using tools like Namelix, followed by logo creation with Canva. The module covers setting up a Systeme.io account and building a four-step funnel, including a squeeze page for email capture, an informative page, an order page, and a thank you page. Key lessons focus on creating engaging content, integrating essential legal documents, and linking domain names. The course also explains configuring DNS settings, connecting payment processors like Stripe and PayPal, and optimizing pages for SEO. This module provides a comprehensive toolkit for crafting high-converting funnels, vital for any online business.
This module guides users through customizing a sales funnel on Systeme.io, from account setup to funnel launch. It covers editing key pages like the welcome, sales, and order pages, and integrating payment options such as Stripe and PayPal. The course also emphasizes updating legal pages like privacy policy, terms, and income disclosures, ensuring your funnel is not only engaging but also compliant. By the end, users gain the skills to create a personalized, fully operational sales funnel for their business.
Modules 11-20
This concise module focuses on enhancing your Stan platform experience by integrating external sites. In the first video, you'll learn the steps to add an external site to your Stan setup, expanding the functionality and reach of your online presence. The second video delves into using Canva in conjunction with Stan. It guides you on how to effectively use Canva as an external link within Stan, providing tips to leverage this integration for more dynamic, visually appealing content. This module is particularly useful for those looking to enrich their Stan pages with additional resources and creative elements.
This module offers practical guidance on enhancing your Systeme.io funnel. It begins with a comprehensive walkthrough of funnel testing, followed by instructions on adjusting currency settings for international reach. You'll also learn effective methods for indexing your website on Google, significantly boosting online visibility. The module concludes with a tutorial on importing contacts into Systeme.io, streamlining your customer relationship management. This concise yet comprehensive guide is designed to fine-tune your digital business tools for maximum efficiency and outreach.
This module provides a comprehensive guide to mastering email marketing. It covers the basics of effective communication and personalization, the importance of a well-maintained subscriber base, and crafting emails that stand out in crowded inboxes. Advanced topics include segmentation, predictive analytics, automated campaigns, and A/B testing. The module emphasizes the importance of design for user experience and brand consistency, as well as staying compliant with email marketing regulations. It concludes with strategies for successful email automation, ensuring timely and relevant communication with audiences, and the significance of understanding and segmenting your email audience for targeted marketing.
This module offers a detailed, step-by-step tutorial on setting up email flows using the Stan platform. It emphasizes the importance of taking a methodical and careful approach to avoid common pitfalls and technical issues. By moving slowly and following each step closely, users can effectively establish email flows that are crucial for their marketing and communication strategies, ensuring a smoother and more efficient experience in managing their email campaigns.
This module offers a thorough walkthrough for setting up a domain-based email in Systeme.io, covering from initial setup with a domain provider to DNS configuration. It guides through creating and managing email campaigns, detailing how to compose, schedule, and automate emails. Key features like tagging, lead tracking, and newsletter creation are also explained, providing users with essential tools to enhance their email marketing efficiency and effectiveness.
This module offers a concise yet comprehensive guide into the world of blogging. It begins with an overview of blogging's purpose and types, emphasizing its role in expression, connection, and business growth. The course then navigates through the crucial steps of content strategy development, platform selection, and blog setup, highlighting the importance of understanding your audience and optimizing for SEO. Additionally, it delves into effective promotion tactics, including social media engagement, email marketing, and collaborative outreach. The module also covers key aspects of crafting compelling blog posts, balancing SEO with reader engagement, and concludes with practical tips on audience interaction and maintaining effective blogging practices. This module is an essential resource for anyone looking to establish a successful, engaging, and impactful blog.
This module guides you through crafting effective online marketing strategies suitable for any business and platform. You'll explore different content types, focusing on inspiration and empowerment. Key lessons include selecting the right content medium, understanding your audience, and effective storytelling. The course emphasizes concise messaging, tonality, attracting the right audience, and the importance of views in your strategy. It concludes with practical steps for planning your content calendar and honing your digital marketing skills, making it invaluable for marketers aiming to boost engagement and revenue.
This module offers a comprehensive set of resources to enhance your digital presence. It begins with Social Studio, providing ready-to-use graphics and content across various niches. ManyChat automates interactive conversations on Instagram, Facebook, and SMS to boost your brand. ChatGPT is introduced as your powerful in-house assistant. Using ChatGPT for Emails is explained in two parts, emphasizing clear communication for effective AI responses. UberSuggest is highlighted for SEO, underlining the importance of original content. The module also covers Keyword Research with AI and offers tutorials on UberSuggest keyword usage and blog creation. Additionally, it provides insights into Canva for graphics and Loom for course creation, equipping you with a comprehensive toolkit for business and content optimization.
In Module 19, we will explore essential strategies for thriving in today's dynamic business landscape. Video 1 will delve into the crucial topic of Cultivating Resilience in Business, offering insights on how to navigate challenges effectively. In Video 2, we'll Analyze and Address Setbacks, providing valuable guidance on overcoming obstacles that may arise. Video 3 will focus on Pivoting in a Changing Market, equipping you with the skills to adapt to evolving circumstances. Lastly, in Video 4, we'll emphasize the significance of Networking for Business Support, showcasing the power of connections in your entrepreneurial journey. While the videos are currently pending, this module promises to be a valuable resource for those looking to fortify their business acumen and tackle the ever-changing business world with confidence.
Module 20 is your gateway to mastering customer-centric strategies for business success. In Video 1, explore the pivotal Role of Customer Service, uncovering how effective communication and excellent customer service are indispensable for building customer loyalty and a positive brand reputation. Video 2 delves into the concept of Customer Lifetime Value, demonstrating how focusing on CLV can revolutionize your business by maximizing revenue, reducing churn, and driving growth. Stay tuned for upcoming videos in this module, which will cover CRM System Essentials and Implementing Feedback in Service, ensuring you have a well-rounded understanding of customer-centric practices. Elevate your business acumen and create lasting customer relationships by enrolling in this transformative module today.
Master Resell Rights (MRR) is a licensing arrangement that empowers you to resell digital products, along with granting the buyer the rights to resell them as well. Upon purchase, you gain the ability to sell an unlimited number of copies if desired. The concept of Master Resell Rights originated in the early 2000s and offers a unique way to share and profit from digital products.
WHAT DO I RECEIVE WITH MY PURCHASE?
With your purchase, you receive a comprehensive step-by-step digital marketing course. It consists of 140+ lessons across 13 modules, guiding beginners to start their own successful online digital marketing business or market an existing business. Learn branding, SEO, social media marketing, building funnels, setting up email campaigns and so much more. Plus, you gain ownership of the product, allowing you to sell it for a 100% profit if you choose. You will receive immediate access upon purchase.
When you invest in this product and yourself, you're unlocking the power of Master Resale Rights. This entails more than just gaining access to a comprehensive digital marketing course – you're essentially securing the course itself, which you can then sell to others for a full 100% profit.
Rest assured, there are absolutely no hidden fees when you invest in this course. Your payment covers everything required to kickstart your journey, including access to all training modules. What's more, this course is evergreen – it's yours for life, and any future updates are available to you at no extra charge. Your investment guarantees a complete and comprehensive learning experience without any unexpected expenses. Please NOTE: I have chosen to subscribe to certain technologies that have made my digital journey even easier, but they are not required and the course itself has no upsells.
No, selling the digital course is entirely optional. While you have the option to sell it, the course itself equips you with invaluable education to market your own products, whatever they may be. This comprehensive course empowers you with in demand skills, guiding you to turn your passion into a profitable online venture. Lastly, know there are numerous opportunities available to you from what you will learn here.
Community and connection are things I look for in business. Here you'll have just that. Free ongoing access to our community. There are 3 live interactive training events each week as well as an online forum. Within each, you can ask questions, celebrate wins, and brainstorm ideas. In addition to the amazing community support, I will be leading a FREE Mastermind Group where we will embark on this journey together. We will cover topics you will need to live your best life and reach your full potential.
Modules 21-28
Module 21 is your comprehensive guide to achieving business excellence through consistency, organization, productivity, and motivation. In Video 1, you'll uncover the pivotal Role of Customer Service and the impact of consistency and organization on building trust, customer satisfaction, and brand loyalty. Video 2 focuses on Boosting Productivity, emphasizing the value of effective time management techniques and tools to ensure your goals are met efficiently. Video 3 explores the use of Tools for Business Efficiency, categorizing essential business tools and guiding you on selecting the right ones to enhance your operations. Finally, Video 4 delves into Staying Motivated in Business, revealing strategies to maintain a motivated mindset and overcome motivational slumps. Join Module X to unlock the keys to sustained success and personal growth in the world of business.
Module 22 is your comprehensive guide to harnessing the power of Facebook for personal and business growth. Explore the distinctions between Personal Facebook Pages, Facebook Groups, and Facebook Business Pages in Video 1. Learn to optimize your Personal Facebook Page, create visually appealing banners with Canva, and discover your target audience. As well as, dive into crafting engaging long and short-form written content. Build and nurture communities with Facebook Groups and establish a professional presence with a Facebook Business Page. Finally, you will learn valuable tips on consistency, engagement, and brand identity.
This module is your gateway to mastering TikTok's incredible potential. We'll start by exploring TikTok's explosive growth, with over 500 million monthly users. We'll show you how to optimize your TikTok profile for maximum impact. Discover the power of playlists and pinned posts, then learning the essentials SEO tips for your TikToks. You will learn how to assess your content's categorization and unravel the art of effective hashtag usage. Finally, you will be guided in creating captivating TikTok content. Join us on this journey to become a TikTok sensation in your niche – let's dive in and unlock your TikTok genius! module offers a thorough walkthrough for setting up a domain-based email in Systeme.io, covering from initial setup with a domain provider to DNS configuration. It guides through creating and managing email campaigns, detailing how to compose, schedule, and automate emails. Key features like tagging, lead tracking, and newsletter creation are also explained, providing users with essential tools to enhance their email marketing efficiency and effectiveness.
In this comprehensive module, we'll embark on a journey to unlock the full potential of Instagram for your personal brand or business. We'll begin by introducing our expert host, Holly, who comes with a wealth of experience from The Huffington Post and Hearst Digital Media. We will delve into Instagram's incredible potential, with 200 million daily users engaging with businesses and creators. You will be advised to start fresh with a creator account to train the algorithm effectively. We explore optimizing your bio, and learn the essential features of Instagram. From there, we'll guide you through what to do before posting, creating reels, SEO strategies, caption writing, hashtag usage, and much more. We'll also delve into marketing strategies, the importance of your bio link, automations, engagement tips, and content creation strategies. To wrap it all up, you will get valuable bonus tips for a successful Instagram journey.
This module is your comprehensive guide to unlocking the potential of YouTube for both personal and business growth. Delve into the nuances of YouTube's dual role as a search and suggestion engine, strategically connecting with your target audience through content that bridges the gap between your brand and potential buyers. Learn to craft a compelling channel with a tailored homepage strategy, customize your YouTube studio settings for seamless content management, and create engaging playlists to enhance viewer experience. With insights on effective video recording, content upload, and content ideas, this module equips you to thrive on YouTube with authenticity and purpose.
This module of 'The Roadmap' is your ultimate guide to Pinterest Success. In Video 1, Christina Carlyle shares her remarkable journey and expertise with Pinterest, showcasing her client success stories and outlining the course content, including profile setup, content creation, and traffic generation. In Video 2, you'll gain insights into the essence of Pinterest as a visual search and suggestion engine, emphasizing content quality and user engagement. Video 3 provides step-by-step guidance on setting up your profile and creating boards tailored to your audience. Video 4 delves into the art of creating visually stunning Pinterest pins, highlighting the use of Canva and diverse content types. Video 5 explores pin posting and scheduling, with valuable tips on rich pins and analytics, and Video 6 unlocks the power of Pinterest analytics to identify growth opportunities and leverage trends effectively.
This module in 'The Roadmap' we introduce you to CapCut, a versatile and user-friendly mobile editing app perfect for beginners and professionals alike. Learn about its remarkable features, including seamless integration with popular social media platforms. Video 2 provides an in-depth tour of CapCut's intuitive interface, ensuring you'll navigate the app with ease. Video 3 and 4 are your gateways to mastering video editing basics, from trimming and cutting to advanced techniques like zooming, voiceovers, speed adjustment, and captivating caption styling.
This module of 'The Roadmap' course is your comprehensive guide to creating and marketing online courses with ease. In Video 1, we provide a comprehensive overview of Kajabi, the ultimate platform for your digital business needs. Discover its dashboard, product offerings, sales and marketing tools, website design capabilities, contact management, and support features. Video 2 delves deeper into Kajabi's unique strengths, highlighting its specialization, extended trial offer, and exceptional support. As you progress, Video 3 walks you through essential system settings, ensuring your Kajabi experience is tailored to your specific requirements. From creating courses to customizing your course page and optimizing lead magnet funnels, this module equips you with the skills to thrive in the digital landscape. Say goodbye to complexity and hello to success with Kajabi as your trusted ally.
YES
Spend more time with the ones you love
Break Free from the 9-5 Grind
Change Lives & Inspire Others
Unlock Unlimited Earning Potential
Work from Anywhere
Less Stress - More Joy